Yoga Union Rebrand:
A New Look for a New Decade
We’re celebrating 10 years of Yoga Union with a refreshed brand identity, honouring where we’ve come from and where we’re going next.
Then:
Now:
Our New Colours
Our new primary colour palette is elegant, rooted in nature, and timeless. It provides a refined, simple foundation that elevates Yoga Union’s identity while supporting our growth and evolving community. These colours reflect the interior of our studio and complement our photography, lettering, and creative expression, offering a premium, enduring backdrop for all that we are and all that we will become.
This rebrand is more than a new look — it’s a reflection of the community you’ve helped us build.
Honouring Our Past, Embracing Our Future
Our New Logo
Blending tradition with a modern touch, our logo reflects the harmony of yin and yang: balance, flow, and transformation. The softer, refined typeface brings strength and elegance, just like our community.
Inclusive By Design
We’ve chosen to remove the OM symbol from our logo. While we respect its meaning, OM is not a symbol we own, and it is not always understood in the Western world. This shift allows our design to feel more inclusive and welcoming to everyone who walks through our doors.
Our New Tagline
“A place to connect, a space to grow.”
This reflects what we stand for: connection, growth, and a welcoming community for every body.
Looking Ahead
Our refreshed design symbolises movement and evolution, just like the journey of yoga itself. As we enter this new chapter, we’re grateful for our past 10 years and excited for the next decade of growth together.